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Event Details

    Creating Your Personal Brand: The HR Professional's Value Proposition

    Date: July 11, 2017, 11:30am – 1:00pm
    1031 New Hampshire St.
    Lawrence, Kansas

    **Parking is available across the street and in the parking garage one block north.
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    Start Times:

    11:15 am Registration Begins

    11:15 am Buffet Lunch Available

    11:45 am Opening Business, Chapter Announcements

    12:00 pm Presentation

    1:00 pm Meeting Adjourned

     Click here to register for this event!


    • Member - In Advance - $20
    • Member - Late Registration (after 06/09/2017) - $25
    • Guest - $30

    Program:  Creating Your Personal Brand: The HR Professional's Value Proposition

    A well-executed personal branding campaign creates a strong and specific association between you and the value you offer.  Personal branding is a way of differentiating yourself.  It enables you to stand out by articulating a consistent message—your unique value proposition—and leveraging it across platforms. In this way, you can enhance your recognition in your field, advance your career, and build self-confidence.

    In the process of creating a personal brand, you establish what makes you uniquely qualified for the role you serve.  Organizations can use this process of creating a personal brand with their employees as a way of supporting and encouraging growth and commitment.  This process can become a strategy for high potential employees to be identified, to hone their value to the organization, and to advance in their careers.

    As a participant, you will learn the following from this seminar:

    • the concept of a personal brand including establishing an inventory of your core competencies, expertise, demonstrated abilities, and existing level of recognition.
    • the importance of creating a strong, consistent, and specific association between you and the value you bring to your organization-- your unique value proposition.
    • how to create a personal brand and how to guide others in creating one.
    •  how to leverage your unique value proposition across platforms to enhance recognition in your field and to advance your career as an HR professional in your organization.
    • how to use the personal brand process as part of a broad organizational strategy to create a high potential development program in your organization.
    • how the strategic use of personal branding can support the acquisition and development of key talent by enhancing their motivation and engagement, and enable HR professionals to determine whether they have the right people in the right roles.

    Presenter: Lee Smithson Burd, Smithson Burd Advisors

     Dr. Lee Smithson Burd is a management psychologist with eighteen years of experience helping senior leaders to achieve their business objectives.   Drawing on her expertise in personality, motivation, and human behavior, Lee partners with executives to optimize their leadership and to build effective teams.   In-depth individual assessments and 360s are central to her work.  These assessments illuminate executives’ strengths and development areas with respect to their current and future roles.  Encouraging self-awareness, Lee challenges leaders to fully utilize their strengths and to make positive changes in their thinking and behavior.  Her goal is to motivate executives to engage in their work with clarity and confidence.  Lee earned her Ph.D. in psychology from Palo Alto University and her Bachelor’s of Arts degree from Vassar College, where she graduated Cum Laude.  She also is the co-creator of the Madam President Camp, which provides girls ages 10-14 with an introduction to leadership, governing, and civic engagement. Lee is married with two children and lives in Kansas City, Missouri.

    We look forward to seeing you on Tuesday, July 11th at 11:30 a.m. at Maceli’s!